WORK / CRM / REAL ESTATE / DATA

ClosrCRM

A data-intensive CRM experience designed around the complex workflows of modern real estate teams.

THE CHALLENGE

Real estate teams were struggling with fragmented tools, complex data management, and inefficient workflows. The existing system couldn't handle the volume and complexity of modern real estate transactions.

THE OPPORTUNITY

Build a comprehensive CRM that centralizes property data, automates workflows, and provides real-time insights for real estate professionals.

THE APPROACH
01

Discovery

Interviewed real estate teams to understand their daily workflows, pain points, and data management needs.

02

Product Strategy

Designed a data-first architecture that could handle complex property relationships and transaction workflows.

03

UX/UI

Created an interface that makes complex data accessible and actionable for real estate professionals.

04

Engineering

Built a scalable CRM platform with advanced search, filtering, and real-time collaboration features.

05

Data Architecture

Designed a flexible database schema that accommodates diverse property types and transaction models.

06

Launch

Deployed the platform with comprehensive training and migration support for existing customers.

Product Screenshot
RESULTS
Centralized complex real estate data into a single platform
Streamlined deal workflows and reduced manual data entry
Enabled real-time collaboration across real estate teams
Built a scalable foundation for continued product growth
TECHNOLOGY
ReactTypeScriptPythonPostgreSQLElasticsearchAWSDocker

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