WORK / CONSUMER / REWARDS / MOBILE

Aura Rewards

A product experience designed to make rewards, engagement, and discovery feel effortless.

THE CHALLENGE

The existing rewards platform had a confusing user experience, low engagement rates, and limited mobile optimization. Users struggled to understand how to earn and redeem rewards, leading to poor retention.

THE OPPORTUNITY

Redesign the entire product experience around mobile-first engagement, creating clear pathways for reward discovery, earning, and redemption while building a scalable technical foundation.

THE APPROACH
01

Discovery

Conducted user research and analyzed engagement patterns to understand how users interact with rewards programs.

02

Product Strategy

Defined a mobile-first strategy focused on immediate value recognition and simplified user flows.

03

UX/UI

Designed an intuitive interface that makes rewards visible, achievable, and rewarding at every touchpoint.

04

Engineering

Built a scalable mobile application with real-time reward tracking and personalized recommendations.

05

Analytics

Implemented comprehensive analytics to track engagement, conversion, and retention metrics.

06

Launch

Executed a phased rollout with continuous optimization based on user feedback and data.

Product Screenshot
RESULTS
Created a more engaging mobile-first rewards experience
Simplified reward discovery and redemption flows
Built a scalable foundation for future feature development
Improved user retention through better product experience
TECHNOLOGY
React NativeNode.jsPostgreSQLRedisAWSGraphQL

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